Algorithm – It’s the hottest topic on Instagram right now that it might as well be the #1 trending hashtag (if it isn’t already). After reading several blog posts where bloggers voiced their opinion on the topic, I’ve concluded one thing: it discourages influencers no matter if they have 1K or 100K followers. Therefore, I’ll spare you the sad story of how it affects me. Instead, let’s discuss numbers and why we are so dumbfounded about it.
People speak of numbers as if it is a foreign concept. There are those that wonder “why do people obsess themselves over numbers of likes and followers on social media? That is so superficial”
Well Aunt Jane…. the problem is numbers.
This is where you need to consider your life outside of social media.
Our biggest worries revolve around numbers.
Consider this: our age, weight, grades/GPA and money – these are a few things in life we keep to ourselves; therefore, we feel more secure when little or no one knows about it. Can we do that with social media following and likes? Not so much. This is a part of our life we cannot keep private as an influencer.
The truth is that numbers are publicized for everyone, especially brands, to see. Brands see that low engagement and following means low reach, so why invest us if we cannot increase their exposure? The reason why it impacts us at a personal level is because it IS personal. I understand the idea “there’s more to life than numbers,” but just like a business executive, you need the numbers to prove that you are capable of being a business partner.
So why is it that we become obsessed with social media? There’s a phenomena called “loss aversion” that psychologists study and it is theorized that a loss triggers a greater brain activity than a gain. For example, in terms of money we may gain $10 but feel more emotion when we lose $5. Does this sound familiar in the digital world? Society is evolving and the internet has never been more powerful than today. Several jobs and careers are created online and the industry has such a great impact on people’s lives.
Therefore, we cannot say that we are a generation obsessed with numbers because EVERYONE is obsessed with some kind of numerical value, but in a different context (money, status, grades, etc.). Also, some people are more sensitive than others when it comes to the situation.
I cannot tell you how you can control your self-esteem because only you know how. However, I’m here to say, it’s OK to be obsessed a little because a little obsession can motivate you to improve. Just like weight, grades, and money, numbers can fluctuate, but just like age, it will never go down as long as you continue. Please also remember, you are worth so much more than a numerical value.
Dress & Shoes: Lulu’s || Bag: Cocovann